• Skip to content
  • Skip to primary sidebar

Tiara Publications

Targeted Marketing Plans • Websites • e-Newsletters • Corporate Brochures • Customer and Staff Magazines and Newsletters • Company Brochures • Annual Reports and Reviews • Posters • Leaflets

The purpose and value of Customer Magazines and Newsletters

8 February, 2011 by Webmaster

In business, it is typical that someone only becomes your client or customer after their second purchase from you. It is also well documented that it takes an average of five to seven interactions with a potential client before they buy from you. The average South African business only makes about two!

When seeking to purchase people always respond to:
1. Who is top of mind.
2. Who they trust.
3. Who they have a relationship with.

A regular customer newsletter can:
1. Keep you top of mind.
2. Position you as an expert in your field and therefore helps to build trust.
3. Helps you to build a relationship.

Newsletters can be printed or e-mailed.

Tweet

 

View Karen Schmidt's profile on LinkedIn

 

Filed Under: Newsletter

Reader Interactions

Comments

  1. tsiane joseph says

    23 March, 2011 at 10:19 pm

    Well done – compass group

    • tiarapubs says

      1 May, 2011 at 2:07 pm

      Thank you Tsiane.

Primary Sidebar

Recent Posts

  • Who are you?
  • Before & After e-Newsletter Design proposal
  • Increase sales with a customer newsletter
  • The purpose and value of Customer Magazines and Newsletters

Copyright © 2019 · Genesis Framework · WordPress · Log in