A few facts to consider:
- Newsletters have four times the readership of a traditional ad.
- Readers find newsletters to be more credible than ads. A professional newsletter helps establish your company as an authority and leader in it’s field. It also improves name recognition and sets your company apart from the competition in the minds of readers.
- A newsletter allows you to give more in-depth information to readers than an ad. Once customers fully understand the benefits of your services or products, they’ll be more likely to buy.
- Newsletters have a longer shelf-life than ads and are more likely to be read by multiple people.
Newsletters can be used to attract new customers, increase repeat business, enhance your company’s reputation as an industry leader and improve customer communications. They can be printed and/or emailed. However, a newsletter will only be effective if it is carefully planned and looks professional.