In business, it is typical that someone only becomes your client or customer after their second purchase from you. It is also well documented that it takes an average of five to seven interactions with a potential client before they buy from you. The average South African business only makes about two!
When seeking to purchase people always respond to:
1. Who is top of mind.
2. Who they trust.
3. Who they have a relationship with.
A regular customer newsletter can:
1. Keep you top of mind.
2. Position you as an expert in your field and therefore helps to build trust.
3. Helps you to build a relationship.
Newsletters can be printed or e-mailed.